Campaign and Project strategy and planning
You know what you want but don’t quite know how to get there – that’s where my strategic visioning and planning can come in. Whether it is year-long comms strategies encompassing all your marketing needs, or specific projects or campaigns, I can create a plan that will meet your objectives, connect you with your target audiences and turn your ideas into action.
Before you get busy enhancing your marketing, you need to know who you want to talk to, how to speak to them and where you can reach them. That is where my Audience Development workshops and plans can fast track you to successful engagement.
Your organisation is so much more than a logo or visual identity – you have a purpose, core values, unique selling points and a personality. My brand development workshop will help you to determine / refine these, getting the whole team involved and on board with who you are, what you do, why you do it and how you are the answer to your audience’s needs. I can also lead you through a new or refreshed visual identity.
Need help with content and delivery too? I can execute all or part of your plan, analysing results and keeping you informed of progress.
Bryony really understands what we are trying to achieve as a business as well as charity. She has helped us to understand the make-up of our audiences and raise our profile in a more targeted way. She is kind, smart and collaborative, bringing ideas to us all the time, and thinking of new ways of working to help us increase our brand awareness and reach new audiences.CLARE MILLETT, CHIEF EXECUTIVE WESTGATE HALL COMMUNITY TRUST
Bryony helped us to design and deliver a successful Crowdfunding campaign during one of our most challenging years. She was a delight to work with, both in her manner with all members of our team and also her expertise and experience. She was reliable, supportive and ultimately helped us to raise funds at a vital time. Bryony tailored her approach around our strengths as an organisation and offered smart, achievable solutions in areas where we are less experienced. I was extremely impressed with her commitment to developing young people and empowering them to have a stake in our comms.STEPH DICKINSON, MANAGING DIRECTOR PIE FACTORY MUSIC
Photos: Rebecca Douglas Photography
Brand: Michael Goodson